Sara Keel started her career as a designer in 2005, a few months after graduating from Savannah College of Art and Design with a degree in Fashion Design, when she signed on as an intern for Anthropologie. After winning an internal design contest she was hired full time and spent over a decade designing for the company. The concept for Sara’s design studio was formed after she went part time so she could stay home and raise her baby daughter. Sara started designing and making clothes for herself while her daughter napped, and launched Penrose Design Studio (named after her daughter Penelope Rose) as a way to share what she was creating with others. Sara is now living her dream life designing her own line called Penrose.
MISSION STATEMENT: Penrose is for the gal who wants easy wearable pieces with a unique twist. We love mixing modern and vintage, denim and lace. We source our materials from local suppliers, use organic dyes and fabrics when possible, and re-use vintage clothing and textiles in our designs because we love our planet. We hand dye our fabrics and vintage pieces to give them their unique character, and each garment is handmade in our Philadelphia studio.