Designer – Sara Keel

Sara Keel
Penrose Design Studio

Sara Keel started her career as a designer in 2005, a few months after graduating from Savannah College of Art and Design with a degree in Fashion Design, when she signed on as an intern for Anthropologie.  After winning an internal design contest she was hired full time and spent over a decade designing for the company.  The concept for Sara’s design studio was formed after she went part time so she could stay home and raise her baby daughter.  Sara started designing and making clothes for herself while her daughter napped, and launched Penrose Design Studio (named after her daughter Penelope Rose) as a way to share what she was creating with others.  Sara is now living her dream life designing her own line called Penrose.

MISSION STATEMENT:  My mission is to create clothing for the free-spirited woman looking for a refreshing hand-touched aesthetic that is missing from mass marketed fashion.  I take a holistic approach to design by using hand-crafting techniques and reusing materials, and keep sustainable and ethical manufacturing practices at the core of what I do.  The Penrose gal sees fashion as an outward expression of who she is and wants a deeper connection with what she wears.  She is interested in knowing where and how her clothing is made, and wants to feel as great about wearing her clothes as she does about the way she looks.